this plural aestheticism tends to 
turn our culture into a museum.  
      objects, or contents, become indifferent. the only question is whether they are "interesting." how can something that is indifferent be interesting? when the object loses its object value, what keeps some value is the "way" in which it is presented. "style" becomes value. "style" is where transference takes place. aesthetics is the answer the megalopolis gives to the anxiety born for lack of an object. as the cultural institution proper to the megalopolis, the museum is a kind of zone. all cultures are suspended between their there and our here, which is itself the there of their lost here.
         but this museum aesthetics must remain under the rule of the imaginary.


the zone