fuck patagonia. not the country. the name is now branded while the glaciers melt and product quality decays. i wish i had a vast readership just to say fuck patagonia. branding is a modern evil for sure, they build reputation and price and once the consumer is suitably programmed they go to the cheapest slave market they can find and increase the profit margin in inverse ratio to the sweatshop quality. i've had several coats from these criminals and each one has failed within a year, which means they commence failing as you exit the swank store with the plastic smiling crew members. it's a wonder to me how we are duped by image and brand. i know it's only business, it's not evil, it's simply opportunity, they have the opportunity to steal your money for a placebo and send photographers around the world with beautiful models to enhance your placebo experience and convince you that you are among the privileged ones and you aren't getting soaked, not really. i'm just fool enough to feel the rain, and the utter lack of care, and the loss of hard-earned revenue, as personal. so fuck patagonia, pass on it, and pass it on.